Database Marketing, created in the late 1970s, has the main objective of promoting a product or service, based on the information registered in a database.
This method is based on the process of filtering of the target market, developing a smart sales planning and promoting and marketing messages that are relevant to your audience. Database marketing still provides the basis for defining a customer’s Life Time Value and structuring the programs for retention and loyalty. Undoubtedly, the importance of this method is unquestionable when it comes to increase the sales of any company.
One of my daily tasks as Business Development Assistant, is to purchase profitable Databases in pursuance of getting valid Prospects (that hopefully will turn into customers).
However, I had some bad experiences in my Database procurement ventures that taught me that we must be really careful when acquiring such an important tool for our Marketing and Sales campaigns. We paid extra money for databases that were totally unqualified for my company’s purposes.
Here are some valuable insights that you should take into consideration before closing the deal with any Database’s provider (and in order to avoid frauds):
1. Make a suitable keywords list of the sector and the niche market that you are prospecting. The very first step to any professional procurement is to know exactly what you need to purchase in order to have a successful deal that will help you to reach your goals.
2. In the research of your Database provider, you should prioritize the ones that are from the same country you want to make business in. They have the same language proficiency and hence more trustworthy and valid information.
3. Make sure you select several Database providers to negotiate with. It’s better to have alternatives in order to get the best deal for your company.
4. Ask for samples of what they have to offer to you. This also helps you to confirm that the Database is delivered in a format that is supported by your working tools.
5. Investigate the veracity of the companies that you are willing to negotiate with. There are many opinion sites in the Internet where you can find if they are honest or plain scam. Deep inquiry them throughout their website, LinkedIn, Facebook, Twitter or other social media. A secure, honest and stable institution is very active on the web.
6. If the Database provider’s location is near you, go negotiate with them “face-to-face”. The non-verbal language of the salesperson will help you to decide if the company is trustworthy or not. If the company’s location is not achievable by you, can reach them by phone.
7. In order to keep you and your organization’s protection, assure that both parts sign an agreement with all the deal’s affairs itemized. Double-check all the paragraphs and subparagraphs ensuring that nothing will jeopardize your business and if anything goes wrong your company will be refunded for the purchase price.
8. After you seal the deal, be aware of the bounce ratings of your campaigns.